Companies that Excel at Lead Nurturing Generate 50% more Sales-Ready Leads
Our aim here is to turn genuinely interested, relevant and target prospects into close won business. They’ve shown an interest in the brand and your content and it’s now time to win their business so you can help them achieve their goals.
Email is a channel others have prophesied will be redundant for many a year now. When, in fact it’s as powerful and effective as ever when utilised correctly. Users do want to receive email that meets their aims. It’s the low-quality, spam style email which give the channel a bad name. Relevant content served to users at a suitable time will be received well and help move prospects from a lead to client.
Email allows the prospect to review the information you send them and respond to you in their own time. If they have genuine interest in working with you they will reply and open up dialogue towards becoming your next client win.
A powerful tool when setup correctly, much like most of digital marketing this only works well when considerable planning has taken place. By segmenting your audience and developing a personalised workflow you can nurture your prospects from lead to client.
We help clients devise a workflow with a variety of steps for each audience and stage in the buying journey. Closing those who are ready to close and and nurturing the warm leads who need some more time to reach a decision. We use the best in marketing automation tools to gather data and continually optimise and improve your marketing automation efforts.
A CRM (customer relationship management) system is vital in handling your prospect, leads and clients. It helps your marketing, sales and delivery teams ensure you’re maximising each opportunity and serving your clients best.
We help clients setup their CRM to monitor your prospects throughout the buying journey and then how to adapt and personalise your marketing message accordingly. Your CRM gathers data from all other channels so we can build an accurate picture of your prospects challenges and goals. This means we can help you deliver relevant content at the right time.
You’ll want to utilise your resources as efficiently and effectively as possible and lead scoring helps you do just that. By prioritising leads you can focus on desirable prospects and moving them from leads to clients. As lower ranked prospects move up the lead scoring table you can then nurture these leads also.
Lead scoring helps to then inform your attract and convert phases also as we learn more about your ideal clients and the route to closing them. We set this up alongside clients to ensure the scoring works for your business and your individual goals.
The Delight Phase
The final step in the inbound framework is to delight your clients so they become your brand promoters.
Contact Us Today
If you’re interested in learning more about the inbound framework or the close phase in particular contact the team now to learn more.